Forum on World Class IT - 171 Interviews and Podcasts

Welcome to the Forum on World Class IT podcast series, a collection of exclusive interviews with Chief Information Officers and other IT industry thought leaders. Learn from the experts on how best to establish a truly World Class IT organization.

October 27, 2014

People, Infrastructure, IT and Business Partnerships

Click to listen

Eric Singleton, Chief Information Officer of Chico's, Inc.

In this interview, Eric Singleton, CIO of Chico's, Inc., discusses World Class IT principle one, People, principle two, Infrastructure, and principle four, IT-Business Partnerships, with Metis Strategy. Some of the topics discussed include:
  • The benefits of drawing from IT experience across different verticals and industries to deliver game-changing solutions to a new sector.
  • Eric’s innovation in applying the “customer perspective” to the traditionally internally focused organization of IT, as well as how it has led him to become a more externally-focused and sensitive CIO.
  • • The comprehensive approach Eric took when developing Chico’s innovative FAS Digital Retail Theater to seamlessly blur the line between the “bricks and clicks.”
  • The imperative of “relentless transparency” with the customer when capturing information at the point of sale, both to build trust and communicate enhanced value to the customer experience in a way that sustains the relationship between consumer and brand.
  • The ability of the Tech Tables to leverage technology in a way that elicits a natural and memorable social interaction with customers while significantly decreasing inventory carrying costs for Chico’s.
  • Eye on the Trends: The blurring of lines between the augmented reality digital experience and its spillover into everyday reality, the idea of real life interaction with technology as a continuum that now extends to each moment of the customer lifestyle and the ability of a brand to tap into that connectedness.