Case Examples

Welcome to our collection of case examples that provide a brief overview of our client engagements and experience.

Case study tags Archives: Product Development

New Product Development, Multi-billion dollar merchant services provider

Situation: The Chief Marketing Officer of a Wall Street merchant services firm faced increasing commoditization of the firm’s basic services, accompanied by increased price- and volume-based competition as well as downward pressure on gross profit margins. Additionally, a number of existing and emerging technologies threatened the stability of basic services and introduced additional operational and […]