Case Examples

Welcome to our collection of case examples that provide a brief overview of our client engagements and experience.

Case study tags Archives: Target Market Analysis

International Expansion Analysis, Leading human resources outsourcing company

Situation: The C-level executive in charge of mergers and acquisitions for a leading human resource outsourcing firm asked Metis Strategy to investigate possible European expansion opportunities for the company. The company had never made a foray beyond the US previously, and asked Metis Strategy to evaluate the market potential in a specific market place. Metis […]

India-China Market Entry, Global wine and spirits company

Situation: A U.S. wine company was interested in expanding its presence in China and reducing its dependence on the sole distributor it was using there. It was also interested in exploring options in India, which represented a new market opportunity for the company. In the process, the company was interested in learning more about the […]