Situation: A U.S. wine company was interested in expanding its presence in China and reducing its dependence on the sole distributor it was using there. It was also interested in exploring options in India, which represented a new market opportunity for the company. In the process, the company was interested in learning more about the [...]
Case study tags Archives: Target Market Analysis
International Expansion Analysis, Leading human resources outsourcing company
Situation: The C-level executive in charge of mergers and acquisitions for a leading human resource outsourcing firm asked Metis Strategy to investigate possible European expansion opportunities for the company. The company had never made a foray beyond the US previously, and asked Metis Strategy to evaluate the market potential in a specific market place. Metis [...]
