Article by Mary Pratt. Published on CIO.com.
This customer focus helps her and her technology team spot unmet customer needs that they then can work to fulfill. That’s how they came up with CBRE 360, and how they decided to acquire in 2017 two software companies providing software-as-a-service solutions that CBRE now offers to its own employees and its customers.
Peter High, president of the business and IT strategy firm Metis Strategy and author of Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation, says CIOs who are able to identify money-making opportunities put themselves in their customers’ positions.
“They need to be awake to the opportunities to use information and technology in ways that will have positive implications for existing and potential customers,” he adds.