Can Mars Save Halloween?

January 07, 2021
Peter High
BY Peter High Founder and President of Metis Strategy
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We are within days of Halloween, but the Covid-19 pandemic has dimmed the prospects for many children regarding the holiday. Enter Mars. Halloween is one of the biggest days of the year for the candy behemoth. Necessity is the mother of invention, and in this case, the company’s chief digital officer Sandeep Dadlani and his team have developed a method to save Halloween called Treat Town. This is part of his broader strategy to make the company 100 times faster with its digital engine.

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