After announcing the planned acquisition of a near-peer competitor, the Digital leadership team at a hospitality company hired Metis Strategy to guide its efforts throughout the duration of integration activities. Our team helped the client articulate the desired end-state for fully integrated digital channels, understand the biggest risks ahead of the integration, and successfully execute and manage the effort from the first day after legal close through the launch of integrated consumer-facing digital channels years later.
Metis Strategy helped the company through every stage of the integration, from developing a strategic vision to preparing to launch the new digital channels:
The Digital organization successfully consolidated the two companies’ channels onto a single platform and launched on schedule. This set the company up for a successful rebrand of the new experience a few months later.