A professional employer services organization asked Metis Strategy to investigate the feasibility of transferring the its U.S. business models, partially or completely, to its target markets in Europe. The client also wanted to understand which potential target countries in Europe would align best with its growth strategy.
In the second case, a Fortune 500 wine and spirits company, hoping to increase its growth in China, hired Metis Strategy to research and analyze consumption trends and preferences there.
In both cases, Metis Strategy uses its International Expansion Framework to help clients achieve their goals (see image below).
Metis Strategy helped the professional employer services client identify and develop feasible business models in accordance with unique legal, cultural, and regulatory conditions in the its target markets. Additionally, Metis Strategy identified the client’s most promising target market, based on country-specific risk-reward analyses and country-by-country comparisons, and developed various market entry options, including potential acquisitions or partnerships.
In the second case, Metis Strategy provided the wine and spirits company with a detailed breakdown of the differences between its traditional markets and China, including contrasts in business climate, regulatory environment, and consumer preferences. The insights helped the client consider its growth scenarios for the Chinese market and evaluate new ways to capture market share.