Thank you to everyone who participated in the 15th Metis Strategy Digital Symposium. Check out some event highlights below, and stay tuned to the Metis Strategy YouTube channel and Technovation podcast in the coming weeks for full sessions.  

For businesses across the globe, 2023 was the year of generative AI. Since ChatGPT’s launch and meteoric rise last November, digital leaders have been experimenting with a range of new GenAI products and services as they searched for the most effective, and least risky, way to bring the technology to their organizations. As GenAI (and the hype around it) took off, it prompted important and complex conversations about the future of work and how to accelerate innovation while managing new and significant risks.

A little over a year in, leaders continue to experiment with new tools as a means to drive new value and improve the experience for customers and employees. They are also turning their focus back to the fundamentals, building strong data governance and data hygiene practices to ensure their organizations have the strategic and operational foundation needed to take advantage of their data. 

GenAI is still the shiniest thing out there, but as technology leaders look to 2024, they are focused on integrating it, and AI more generally, into their organization’s operating model and championing use cases that can produce tangible value at scale. 

Scaling AI’s ROI

If year one of generative AI was about deciphering its risks and enabling organizations to experiment safely, year two will be about finding ways to drive value at scale. With new use cases emerging regularly, technology leaders are figuring out how to prioritize the initiatives that show the most promise to the business. 

At BNSF Railway, CIO Muru Murugappan and his team use a value feasibility matrix to assess technical feasibility, timing, and complexity of new AI initiatives versus the expected payback. Some companies are also using business interest and executive sponsorship as criteria for deciding which initiatives to pursue. One overarching lesson: the more ambitious the project, the more challenges it is likely to face. 

In addition to delivering on generative AI’s opportunities, CIOs now are contending with a new set of costs as well. Speakers also highlighted the fact that simply “turning on” a new AI tool does not guarantee value. 

For many, the path to unlocking AI’s value means getting back to basics. “This is reinforcing the need for analytics fundamentals,” said Filippo Catalano, Reckitt’s Chief Information & Digitisation Officer. “If you don’t have good data practices, at best you’re going to use whatever others are using, but you will not be able to generate competitive advantage. Great data practices … become even more important.” 

Encouraging innovation while managing risk 

While new AI tools have helped organizations explore the art of the possible, they also have created a number of new risks, from more advanced cyberattacks to the negative impact of training algorithms on biased data. Just over one quarter of attendees cited data privacy as the largest AI-related risk to their organizations. The delicate balance for CIOs: managing the new risk landscape while empowering teams across the organization to experiment and innovate.

Martin Stanley, who leads the Cybersecurity and Infrastructure Security Agency R&D portfolio, is currently assigned to the Trustworthy and Responsible AI program at NIST. Among his team’s goals is promoting adoption of the AI Risk Management Assessment Framework, which provides a construct for deploying AI responsibly and managing risk among a diverse set of stakeholders. The framework means to address a few key concepts: building a language around AI risk beyond simply monitoring potential vulnerabilities, creating a shared understanding of how to manage that risk across the enterprise, and driving a trust-driven, “risk- aware culture” that influences how people interact with the technology. 

CIOs are working to build trust into every layer of the process. As Vishal Gupta of Lexmark noted, technology is only as good as people’s ability to adopt it and trust what it’s saying. “Otherwise, you really can’t do much with it.” At Lexmark, Gupta is taking a layered approach, creating trust in the underlying data via stronger governance and management practices; driving trust in AI and machine learning models by setting up an AI ethics board and rigorously vetting use cases; and continuously testing to validate AI’s ability to truly drive business outcomes. 

Taking a human-centered approach

New AI tools such as developer copilots have the potential to drive significant productivity gains and reshape how many of us do our jobs. As humans and technology continue to interact in new ways, CIOs are focused on optimizing the digital employee and customer experience while helping teams navigate a changing world of work. Indeed, 50% of MSDS attendees plan to apply AI and generative AI to impact employee experience and productivity, with 30% planning to use it to improve the customer experience. 

At TransUnion, CIO Munir Hafez and his team are taking a human-centered approach to the digital experience with a focus on ensuring tech equity and establishing policies that allow teams to safely experiment with new tools, among other initiatives. When investing in employee experience, “our goal was to create a consumer-grade experience that enables employees to be engaged and productive in an environment that is integrated, modern, frictionless, and connected anywhere,” Hafez said.

AI’s ability to deliver frictionless employee experiences and deliver real productivity gains far beyond IT is likely to be a big focus for 2024. Many panelists noted how access to accurate, AI-enabled real-time data can help field managers make decisions more quickly, and how technologies like digital twins can streamline design processes and speed time to market.  

A world of possibilities in 2024

Navigating an uncertain economic environment and rapid technological advances are top of mind for CIOs in the year ahead. The convergence of these two factors continues to underscore the importance of bringing a strategic, value-based lens to AI development and adoption.

The hype around generative AI may come back down to earth in 2024 as companies begin to understand its complexities in the enterprise. “I think there is going to be…a little bit of a trough that we’ll hit with GenAI,” said Graphic Packaging International CIO Vish Narendra. “The commercialization of that is going to take a little longer in the enterprise than people think it’s going to.” 

As technology becomes embedded across a broader range of products and services, the spotlight will be on CIOs to show the art of the possible, create future-ready workforces, and manage risk. Given their broad purview that spans horizontally across organizations, CIOs are well positioned to influence and shape enterprise strategy in the year ahead, setting their companies up for continued resilience and growth.