Chief Executive Officer | episode 437

Discovery Limited Founder and CEO Adrian Gore

Adrian Gore is the founder and Chief Executive Officer at Discovery Limited, which offers life and health insurance, medical aid administration, science-based wellness programs, credit cards, and investment products. Based in South Africa, Discovery has operations in over 23 countries, including the United Kingdom, China, Japan, Canada, and the United States and has over 17.8 million clients globally. Discovery is best known for its Vitality life and health insurance, the world’s first behavioral medical insurance, whose business model incentivizes people to be healthier. February 24, 2020

437: In this interview, Adrian Gore discusses why and how he founded Discovery in South Africa in 1992. As the country was going through dramatic changes, Adrian saw an opportunity in the health insurance market as there was a shortage of doctors, extreme inequality, and a dramatic rate of medical inflation. Adrian set his company apart by using concepts of behavioral economics and incentives to create Discovery’s unique business model. Since then, Adrian reaped the advantages of being years ahead in behavioral data collection and has grown his organization beyond health insurance to life insurance and behavioral banking.  We also discuss how Discovery went beyond South Africa and into other countries through strategic partnerships starting with expansion into the UK. Beyond that, Adrian shares his outlook and hope for the South African market. 

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

From strategy to implementation

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