459: ProntoForms Corporation CEO Alvaro Pombo gives valuable advice to other CIOs who would wish to follow in his footsteps to become a CEO. First, he notes that technologists can become too enamored with technology. He notes that since businesses ultimately care most about outcomes, he advises focusing on transformations that impact the broader business. He also underscores the importance of being proximate to customers, noting that they care most about outcomes that are scalable. We also discuss the genesis story of ProntoForms, how the company managed through the 2008 financial crisis, and other advice for CIOs who wish to rise above the role, among other topics.