Chief Digital Officer | episode 388

Digital Transformation with Volvo's CDO / CIO

Atif Rafiq is the Chief Digital & Global Chief Information Officer of Volvo Cars. In this role, Atif is responsible for spearheading the digital and technology transformation of Volvo by building new customer experiences and digital products to fuel growth. Prior to Volvo, Atif served as Chief Digital Officer of McDonald's where he built the company’s digital organization from the ground up. At the time, he was one of the first CDOs at a Fortune 500 company. Earlier in his career, Atif held positions at Amazon, Yahoo!, and AOL. April 08, 2019

388: Volvo CDO/CIO Atif Rafiq discusses Volvo’s evolution into a mobility company. While Volvo has been around since 1927, the company’s executives’ first order of business is to define the future state of the company, which allows them to understand the ambition they need to fulfill. If a company can put together a plan to move towards that higher ambition, it will gain momentum, which builds on itself. Atif claims that once a global company has clarity on this aspect, it will have the necessary resources to chase that. We also discuss Atif’s focus on the customer experience, Volvo’s partnership with Silicon Valley firms, the company’s value proposition to potential employees, among other topics.

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There is a tremendous upside in combining the digitization work of the consumer with what has typically been considered IT under a CIO. The main benefit is that you can have end-to-end control and accountability over what you are supposed to deliver.

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

From strategy to implementation

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