episode 601

Amazon Unbound: Bestselling Author Brad Stone on Telling the Amazon Story

Brad Stone is a senior executive editor for Global Technology at Bloomberg News where he covers high-tech companies, startups, cybersecurity, and internet trends around the world. He is also the author of four books, including The Everything Store: Jeff Bezos and the Age of Amazon, which was the definitive work of Amazon’s early years. The book was a New York Times and Wall Street Journal Bestseller and won the 2013 FT Goldman Sachs Business Book of the Year Award. He is also the author of The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. His latest book is Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, which emphasizes the company’s growth in the eight years since he covered the company last in-depth, and Jeff Bezos's rise to become the wealthiest man in the world. October 11, 2021

601: In this interview, Brad Stone, Senior Executive Editor for Global Technology at Bloomberg News and bestselling author of his latest book Amazon Unbound, focuses on Amazon’s growth since his last book and what the future of Amazon looks like. Brad describes his decision to write about Amazon again after his 2013 book and shares insights from it on how Amazon manages to succeed despite its increasing size. He also talks about what the handoff of the CEO role to Andy Jassy will look like, Amazon’s headwinds when it comes to regulatory scrutiny, and Amazon’s overall impact on society. Brad discusses how Amazon continued its massive growth during the pandemic, how Amazon attracts and retains technical talent in a competitive market, and how Amazon strategizes its acquisitions. Finally, Brad gives his perspective on how Jeff Bezos’s personal life influences his success at Amazon, how Brad’s access to Amazon and Bezos’s circle of friends changed after his first book, and what Brad Stone sees as his next big topic to investigate.


This episode is sponsored by Quickbase.

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

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