Influencers |

David Pogue, Author and Technology Columnist of the New York Times

July 01, 2013
Among other topics, David discusses the following issues with Metis Strategy:
  • David’s background in music, and his gradual career shift from music to technology writing
  • David’s experience covering Apple during periods of significant transition for the organization
  • David’s path to joining the New York Times as a columnist in 2000, and how David focuses his writing on the intersection of technology with society and culture
  • The process by which David interacts with technologies he evaluates, and how at the end of the day he approaches the technology from the perspective of the layman
  • Eye on Trends: Portable touchscreens and how they will develop over the years, as well as technology that you wear such as glasses, wristbands, watches, etc.
Please see the video interview with David below.

David Pogue’s Biography

David writes the tech column for the New York Times every week and in Scientific American every month. He’s the host of “NOVA ScienceNow” and other science shows on PBS, and he’s been a correspondent for “CBS Sunday Morning” since 2002.

With over 3 million books in print, David is one of the world’s bestselling how-to authors. He wrote or co-wrote seven books in the “for Dummies” series (including Macs, Magic, Opera, and Classical Music); in 1999, he launched his own series of complete, funny computer books called the Missing Manual series, which now includes 120 titles.

David spent ten years conducting and arranging Broadway musicals in New York. He’s won an Emmy, a Loeb award for journalism, and an honorary doctorate in music. He’s been profiled on “48 Hours” and “60 Minutes.” He lives in Connecticut with his three children. His web site is

David graduated summa cum laude from Yale in 1985, with distinction in Music.

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

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