Chief Digital Officer |

George Corbin, SVP of Digital at Marriott International

May 15, 2017

Among other topics, George discusses the following issues with Metis Strategy:

  • Marriott’s place among the highest revenue earners by a digital channel
  • The maturity curve and the challenge of disruption for incumbent companies
  • Advantages that incumbents have over startups in evolving industries
  • Disrupting your own organization
  • The millennial mindset that spans across multiple age demographics
  • Leading and managing a transforming organization
  • The impact of Airbnb on the hospitality industry
  • Adapting across an organization to fundamental shifts in customers’ needs and expectations
  • The influence of culture and existing operating models on a company’s management of digital disruption
  • Marriott’s embracement of the localization of the travel experience
  • Characteristics of a successful Chief Digital Officer
  • Building alliances and coalitions to drive and support change
  • Using pilot programs to de-risk change for internal and external partners
  • Messaging as a service, not marketing


George Corbin’s Biography

George is the Senior Vice President of Digital for Marriott International, a $17 billion hospitality company. George is responsible for and Marriott Mobile, which last year accounted for over $13 billion in gross combined digital sales. He is also leading the effort to digitally transform the on-property guest experience across Marriott’s almost 6,000 properties in over 100 countries.

Prior to his current position, George was Vice President of Global E Commerce at Marriott. Before joining the Marriott organization, George was the Managing Director and VP of iXL/Scient, a global internet consulting agency.

George earned an MBA from Harvard Business School and a bachelor’s degree from the University of California, Davis.

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

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