episode 531

SYKES Chief Strategy & Marketing Officer Ian Barkin

Ian Barkin is the chief strategy & marketing officer of SYKES, a $1 billion customer experience management company. In this role, Ian helps drive SYKES digital initiatives and industry influence. Ian is also the moderator of OneTakeLive, a program in which he interviews a variety of digital leaders in both podcast and in video formats. Ian previously co-founded Symphony Ventures, which was acquired by Sykes in 2018. February 10, 2021

531: SYKES chief strategy & marketing officer Ian Barkin discusses

  • How SYKES leverages technology inside the company
  • How SYKES uses data to deeply understand the buyer and design the best solutions for them
  • Some of the ways in which companies are mismanaging customer experience management
  • Why Ian believes RPA will be a foundation to organizational transformation for years to come
  • The major differences between RPA and AI/ML
  • The dangers of using intelligent automation capabilities, such as AI, too soon
  • Ian’s career path from strategy consulting, to business process outsourcing, to founding Symphony Ventures, to the C-suite of SYKES

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

From strategy to implementation

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