Interview with Royal Caribbean CIO Martha Poulter

Royal Caribbean CIO Martha Poulter

Martha Poulter is the Senior Vice President and Chief Information Officer for Royal Caribbean Cruises Ltd. As the second largest cruise line operator in the world, Royal Caribbeans yields an annual revenue of $9.5 billion among its four brands, Royal Caribbean International, Celebrity as Cruise, Azamara Club Cruises, and Silversea Cruises. Poulter develops innovative strategies to leverage technology through the use of data, predictive analytics, social tools, and customer facing digital technologies. Prior to this position, Poulter served as the Chief Information Officer at Starwood Hotels and Resorts Worldwide, and before that, she held the same position at GE Capital. Her depth of expertise in leading scaled, global organizations allows her to manage guests, employees, a supply chain, and products that travel across the world. August 05, 2019

405: Royal Caribbean Cruises CIO Martha Poulter describes the growth minded business strategy of Royal Caribbean which places emphasis on differentiating products, gaining value from scale, engaging employees and guests, and reducing business risk. The company responds to the distinct needs of diverse demographics of guests and creates unique brand experiences on each cruise, a task that requires the collection and optimization of data from numerous sources. Poulter explains how data drives the innovation of systems and technologies that support all of Royal Caribbean’s operations. We also discuss Poulters own experiences on Royal Caribbean cruises, the unique features of IT organization in the industry, and exciting trends such as algorithmic intuition and miniaturization.