NFL Chief Data & Analytics Officer Paul Ballew on the Evolution of Data Teams
Paul Ballew is the Chief Data and Analytics Officer at the NFL, a role he's held since September of 2021. He is among the most seasoned data and analytics leaders having led those functions at General Motors, Nationwide, Dun & Bradstreet, Ford Motor Company, and Loblaw Companies prior to his current post. Paul is also a board member at Hyatt Hotels Corporation, a Passport member at Neustar. June 23, 2022674: In this interview, Paul Ballew, Chief Data and Analytics Officer of the NFL, discusses the role that data and analytics play in the most famous American sports, as well as the evolution of the disciplines associated with each from across his career. He reflects on the early stages of his journey in data and analytics, the limitations he faced throughout its evolution, and how it’s being used now for personalizing the customer experience across the NFL’s constituent groups. Paul also describes how the roles in data analytics have changed, why Chief Data Officer tenures tend to be shorter on average, and the way the teams and reporting relationships have changed throughout the years. Finally, Paul talks about how his background suits him well for a position on the board of Hyatt Hotels, trends in analytics that excite him, and the keys to success that he believes have led to his career ascension.
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