Chief Executive Officer | episode 412

Omnitracs CEO Ray Greer

Ray Greer is the Chief Executive Officer of Omnitracs, a telematics pioneer and software company focused on driving their customers forward by improving their productivity, reliability, and compliance of their transportation assets with innovative software and SaaS fleet management solutions. As CEO, Ray is focused on using technology to change the way the trucking industry thinks and operates by driving productivity and efficiency in ways that have never been thought of before. Ray brings 30+ years of experience in the transportation and logistics industry to Omnitracs, and prior to joining Omnitracs, Ray was the President of BNSF Logistics. September 23, 2019

412: Omnitracs CEO Ray Greer discusses innovations in the $800 billion trucking industry. Ray describes the issues that truck drivers face today, and he cites that the single greatest advancement Omnitracs can make for the driver is to automate their life so that they just have to drive. Truck drivers spend too much time finding the loading dock, going in and out of navigation applications, and waiting. To provide a more user-friendly experience, Ray has engaged third parties to accelerate the modernization of Omnitracs’ platform, to bring automation to the driver’s lives, and to migrate Omnitracs’ to a cloud-native platform. We also discuss Omnitracs’ usage of machine learning, why technologist focused on autonomy are not thinking about the potential challenges autonomous trucks would cause, the massive impact Omnitracs is able to have on the industry, among other topics. 

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

From strategy to implementation

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