episode 317

Scott Galloway, Author of, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

November 27, 2017

Among other topics, Scott discusses the following issues with Metis Strategy:

  • How these companies fulfill our needs for God, love, consumption, and sex
  • Why society is willing to ignore the destructive policies and behaviors of these companies, and the economic and societal dangers of doing so
  • The potential benefits of these companies competing against each other
  • Society’s reverence for founder CEOs
  • Why the companies should break themselves up
  • The Amazon singularity: how consumer stocks trades depend on what Amazon is doing in their sector
  • The new problems that the companies create for tax policy and regulation
  • Characteristics of the U.S. that fostered the creation and grown of the companies


Scott Gallloway is a Professor of Marketing at NYU Stern School of Business. He is the author of, “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.” Scott is also the founder of nine firms including L2, Red Envelope, and Prophet.

Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley’s Haas School of Business.

He was elected to the World Economic Forum’s “Global Leaders of Tomorrow” and was named “One of the World’s 50 Best Business School Professors” by Poets & Quants, in 2012.

Scott received a B.A. from the University of California –Los Angeles and an MBA from the University of California – Berkeley.

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

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