CIO First 100 Days | episode 466

P&G CIO Vittorio Cretella

Vittorio Cretella is the CIO of Procter & Gamble, the massive consumer goods corporation with revenues exceeding $67 billion. As CIO, Vittorio’s role is to drive the company’s digital transformation at full speed and with a clear purpose. He describes the purpose as providing its consumers with engaging experiences and creating growth and value in the process. Prior to joining Procter & Gamble, Vittorio was a Principal at VCAdvisory. July 06, 2020

In this interview, we discuss 

  • Vittorio’s purview as CIO
  • The three principles that are guiding the company through COVID-19
  • How COVID-19 has accelerated the company’s technology plans
  • Vittorio’s first 100 days as CIO
  • The two-pronged approach to P&G’s digital transformation
  • The importance of building and maintaining internal expertise
  • The evolution of the CIO role
  • Vittorio’s take on deep learning and machine learning

Among a variety of other topics.


This episode is sponsored by Zoho.

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

From strategy to implementation

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