582: In this interview, Yves Behar, Founder and Principal Designer of fuseproject, discusses the importance of product design and how companies can think about developing their own products. Yves discusses the importance of integrating storytelling and intent into product design. He also speaks on the importance of continuously improving product designs and using the problems and frictions that arise as opportunities for improvement. Additionally, Yves talks about bringing these designs to market from team alignment to marketing strategy. Finally, Yves talks about his team’s work on the VOX ventilators as a response to an open innovation challenge and how it is important to sometimes allow your team to drive the ideas and support them along the way.