Entrepreneurship | episode 582

Design Legend Yves Behar on Product Design with Intent

Yves is an influential industrial designer and entrepreneur. Yves is the Founder, CEO, and principal designer of Fuseproject, a leading product design and branding firm which he founded in 1999. Yves is also the co-founder and Chief Creative Officer of August, a next-generation home entry system. His works are included in the permanent collections of world-class museums such as MoMA. August 05, 2021

582: In this interview, Yves Behar, Founder and Principal Designer of fuseproject, discusses the importance of product design and how companies can think about developing their own products. Yves discusses the importance of integrating storytelling and intent into product design. He also speaks on the importance of continuously improving product designs and using the problems and frictions that arise as opportunities for improvement. Additionally, Yves talks about bringing these designs to market from team alignment to marketing strategy. Finally, Yves talks about his team’s work on the VOX ventilators as a response to an open innovation challenge and how it is important to sometimes allow your team to drive the ideas and support them along the way.

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

From strategy to implementation

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