The New CIO’s First Steps

June 09, 2011
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Duane Anderson took on his first CIO role in mid-2009 when he joined ad agency Marquette Group and its sister agency USMotivation. His first steps? Focus on defining the present and future state of IT and strengthen governance in his organization.


by Peter High

Marquette Group in Peoria, Ill., is an advertising agency that delivers qualified, local customers to national brands by designing integrated media strategies. Its sister company, USMotivation, focuses on incentive strategies, group travel, and creative communications.

When Duane Anderson came on board in mid-2009 as CIO serving both entities, he clearly needed to be sure to work with his new colleagues to define the present and future state. This was Anderson’s first foray into the CIO role, and he was new to the industry. As a former lieutenant to Tim Stanley at Harrah’s Entertainment, he had been exposed to a high-octane IT department, but now he was in IT’s biggest chair.

Since he was new to the role and to his company, Anderson focused on steps related to defining the present and future state of IT, as well as strengthening governance.

To read the remainder of this article, please visit CIO Insight.

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