Victor Koelsch Joins $6B Polaris As First Ever Chief Digital Officer

January 27, 2020
Peter High
BY Peter High Founder and President of Metis Strategy
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On January 13, 2020, Victor Koelsch was named Chief Digital Officer of Polaris, Inc. a Minneapolis, Minnesota-based Polaris. The company is a $6.1 billion (as of 2018) revenue leader in powersports, founded in 1954. The CDO role was newly created for Koelsch. He will be responsible for digital strategy for the company and for accelerating Polaris’ development and integration of digital technologies into its products, services, and experiences, as well as leading the creation of new business solutions and digital offerings. Koelsch will dual report to Polaris Chairman and Chief Executive Officer Scott Wine and Polaris Executive Vice President and Chief Financial Officer Mike Speetzen.

Wine noted, “We have been building industry-leading digital capabilities for several years and are excited for Vic to take our digital efforts to the next level and deliver more value to customers and shareholders. He has made a career of developing and implementing market-leading technology solutions, and we are excited for him to leverage that acumen to augment our existing initiatives and spearhead Polaris’ digital future. We continuously evolve how consumers experience our brands, and Vic’s leadership will significantly enhance and accelerate that process.”

When asked about the opportunity before him, Koelsch said, “I look forward to joining Polaris and leveraging my background in bringing innovative, digitally enabled business models and solutions to market that will drive significant transformation and impact across our business and deliver breakthrough value and new experiences for our customers.”

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