Increasingly, businesses face competition from non-traditional players who have leveraged digital technology to simplify the experience for customers. A leading trucking and transportation technology company recognized a growing number of competitors and startups exploring a new service and business model that targeted its core customers with an adjacent offering. The company was considering developing its own solution, and hired Metis Strategy to conduct a strategic assessment of the opportunity to enter and compete in this high-growth adjacency.
The client had already begun research into the opportunity, so Metis Strategy began by reviewing their existing collateral and interviewing stakeholders across the company. Metis Strategy then expanded the analysis though the following activities:
Once Metis Strategy analyzed the strategic fit and evaluated the company’s ability to capture market share, Metis Strategy presented the client with a documented business case and recommended go to market strategy, which included: