Strategic Market Assessment

A Leading Trucking and Transportation Technology Company
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Situation
A leading trucking and transportation technology company hired Metis Strategy to conduct a strategic assessment of the opportunity to enter and compete in a high-growth adjacent market.
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Approach
Metis Strategy conducted a multifaceted analysis, which included analyzing competitors, sizing the market opportunity, and evaluating the strategic fit.
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Outcome
Documented business case and recommended go to market strategy to enter and compete in a high-growth market

Situation

Increasingly, businesses face competition from non-traditional players who have leveraged digital technology to simplify the experience for customers. A leading trucking and transportation technology company recognized a growing number of competitors and startups exploring a new service and business model that targeted its core customers with an adjacent offering. The company was considering developing its own solution, and hired Metis Strategy to conduct a strategic assessment of the opportunity to enter and compete in this high-growth adjacency.

Approach

The client had already begun research into the opportunity, so Metis Strategy began by reviewing their existing collateral and interviewing stakeholders across the company. Metis Strategy then expanded the analysis though the following activities:

  • Analyzed the competitive landscape and the threat of new entrants
  • Sized the marketing opportunity and developed market share scenarios
  • Documented the strategic rationale and value proposition of the proposed service
  • Evaluated of the company’s ability to capture market share
  • Evaluated the strategic fit of the offering, accounting for existing business relationships and strategy
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Outcome

Once Metis Strategy analyzed the strategic fit and evaluated the company’s ability to capture market share, Metis Strategy presented the client with a documented business case and recommended go to market strategy, which included:

  • Justification for entering the market
  • Recommendation on acquiring capability (build/partner/buy)
  • Conceptualized offering and recommended minimum viable capabilities
  • Developed multi-year financial model and business case
  • Defined high-level go-to-market approach and timeline
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