David Pogue on How Apple Turned Failure into Breakthrough Innovation

April 6, 2026

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About the Guest

David Pogue

Columnist, TV Correspondent & Author

David Pogue is a seven-time Emmy-winning correspondent for CBS Sunday Morning, a five-time TED speaker, and a longtime technology columnist for The New York Times, where he spent 13 years covering consumer technology. He has authored or co-authored over 120 books, including the bestselling Missing Manual series, and has hosted 20 NOVA science specials on PBS. His latest book, Apple: The First 50 Years, offers a comprehensive, independently reported history of one of the world’s most influential technology companies.

Episode Overview

Apple’s greatest successes were built on failure.

In this episode of Technovation, Peter High speaks with David Pogue, an Emmy-winning journalist, former New York Times technology columnist, CBS News correspondent and author of Apple: The First 50 Years, about how Apple transformed early product missteps into category-defining innovation.

Drawing on 150 interviews and decades of coverage, Pogue unpacks the hidden lessons behind Apple’s most famous failures—and how they shaped the company’s future.

Key insights include: