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Episode 1057

Jimmy Wales on The Seven Rules of Trust and Building Integrity at Scale

February 23, 2026
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About the Guest

Jimmy Wales

Co-Founder of Wikipedia & Author of "The Seven Rules of Trust"
Jimmy Wales is the co-founder of Wikipedia and the Wikimedia Foundation, the nonprofit organization behind the world’s largest free knowledge resource. Since launching Wikipedia in 2001 with the mission to create a free encyclopedia for every person on the planet in their own language, he has helped scale it into one of the top five most visited websites globally. A pioneer of the open knowledge movement, Wales has been named to Time’s list of the 100 most influential people. He is the author of The Seven Rules of Trust: A Blueprint for Building Things That Last, distilling lessons from decades of building collaborative digital communities. He currently leads a Neutral Point of View working group within Wikipedia and is actively exploring trust-based social networking models through Trust Café.

Episode Overview

Can trust be engineered into digital systems or is it purely cultural?

In this episode of Technovation, Peter High speaks with Jimmy Wales, co-founder of Wikipedia and author of The Seven Rules of Trust, about designing platforms that scale without sacrificing integrity. From neutrality policies to radical transparency and human-in-the-loop AI governance, Wales shares how trust must be built, not assumed.

Key highlights from the episode:

  • Why trust operates at a human scale, even inside global platforms

  • How incentives shape behavior, and why ad-driven models distort integrity

  • Lessons from Airbnb’s early trust crisis

  • Managing generative AI with human oversight

  • Neutrality as a strategic discipline in polarized times

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