Inside Amex Digital Labs: Luke Gebb on Piloting and Scaling Emerging Tech

January 5, 2026

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About the Guest

Luke Gebb

Executive Vice President of Global Innovation at American Express | Amex Digital Labs

Luke Gebb is Executive Vice President of Global Innovation at American Express, where he leads Amex Digital Labs. His team develops next-gen products using emerging technologies like GenAI, blockchain, and mobile payments. Previously, Luke led Enterprise Digital, overseeing Amex’s digital channels and payments. He is also the creator of Amex Offers and played a key role in launching mobile-first payment experiences including Apple Pay.

Episode Overview

How do you build and scale digital innovation inside a 170-year-old company?

Luke Gebb, EVP of Global Innovation at American Express, joins Peter High to share how Amex Digital Labs brings emerging technologies to market through a disciplined stage-gate process.

Gebb outlines how his team incubates and graduates products that become core to Amex’s customer experience—from peer-to-peer payments to blockchain-based travel rewards. He also shares lessons in navigating cross-functional execution, partnering with big tech, and launching products customers actually use.

Key topics include: