How Mars Uses AI and Platforms to Scale Value Across Brands

July 28, 2025

More Ways to Listen

LISTEN TO PODCAST

Subscribe on Your Favorite Platform

Other Platforms

About the Guest

Marina Bellini

President of Global Services and Digital Technologies at Mars Incorporated

Marina Bellini is the President of Global Services and Digital Technologies at Mars. She leads enterprise-wide functions spanning shared services, enterprise platforms, and global digital transformation. Previously, she served as COO of Itaú Unibanco, Latin America's largest bank, and CIO/CDO at British American Tobacco. Known for her ability to drive complex change in highly regulated and diverse industries, Marina brings a unique global perspective, having worked in Brazil, Belgium, Mexico, the UK, and the US.

Episode Overview

At Mars, digital services must feel shared and personal at the same time. In this episode, Peter High speaks with Marina Bellini, President of Global Services and Digital Technologies at Mars. With over 150,000 associates across 70+ markets, Mars spans industries from pet care and veterinary services to food and confectionery. Marina oversees shared services, enterprise technology, and Mars’ digital transformation.

She discusses her first six months in the role, how Mars blends scale with customization across business units, and the company’s accelerating use of product operating models, data platforms, and GenAI. Marina also shares how Mars’ family-owned, fifth-generation culture drives long-term thinking and responsible innovation.

Key topics include: