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Episode 1061

From Encounters to Journeys: Rajan Mohan on Digital Healthcare Transformation

March 9, 2026
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About the Guest

Rajan Mohan

Chief Marketing & Digital Experience Officer | Ascension Health
Rajan Mohan is the Chief Marketing and Digital Experience Officer at Ascension Health, one of the largest nonprofit Catholic health systems in the United States, serving patients across 15 states and Washington, D.C., and operating 91 hospitals. Ascension generates more than $25 billion in annual revenue and employs approximately 100,000 associates. Before joining Ascension, Rajan held senior marketing, digital, and loyalty leadership roles at global brands including Marriott International and Qatar Airways. At Ascension, he leads a combined organization spanning marketing strategy, brand, digital experience, product management, and engineering. His work focuses on transforming fragmented healthcare “encounters” into coordinated patient journeys powered by digital platforms, data, and personalization.

Episode Overview

Healthcare systems have traditionally been designed around individual encounters, not the patient journey.

In this episode of Technovation, Peter High speaks with Rajan Mohan, Chief Marketing and Digital Experience Officer at Ascension Health, about how digital platforms, marketing strategy, and AI are reshaping how healthcare organizations engage patients.

Drawing from leadership roles at Marriott International and Qatar Airways, Rajan explains how consumer-grade experience design can transform healthcare delivery.

Key highlights include:

  • Why healthcare must shift from encounters to coordinated patient journeys

  • How marketing and digital teams can align around shared growth outcomes

  • The role of AI in expanding healthcare capacity

  • How personalization removes barriers to accessing care

  • Why pricing transparency matters more than faster appointments

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