Wyndham’s Tech Advantage: CCO Scott Strickland on AI, Loyalty & Guest Experience

September 22, 2025

More Ways to Listen

LISTEN TO PODCAST

Subscribe on Your Favorite Platform

Other Platforms

About the Guest

Scott Strickland

Chief Commercial Officer at Wyndham Hotels & Resorts

Scott Strickland is Chief Commercial Officer and former Chief Information Officer at Wyndham Hotels & Resorts. Over nearly seven years, he has led a $350M transformation of Wyndham’s technology stack, championed franchisee-centric digital innovation, and now oversees a broad portfolio including loyalty, marketing, digital product, IT, and security. Strickland's leadership reflects a vision of technology as a commercial enabler and customer differentiator.

Episode Overview

1013: Wyndham’s Scott Strickland on AI, loyalty, and how digital innovation is reshaping hospitality.

In this episode of Technovation, Wyndham Hotels & Resorts Chief Commercial Officer and longtime CIO Scott Strickland joins Peter High to share how Wyndham is redefining hospitality with digital innovation, from its owner-first philosophy and the new Wyndham Gateway loyalty initiative to the creation of a guest engagement platform that powers mobile check-in, digital tipping, and personalized upsells; Strickland also discusses Wyndham’s $350M technology modernization journey, how it prepared the company for AI adoption, the role of data and personalization in shaping future guest experiences, the impact of user-generated content and micro-influencers, and practical leadership lessons for CIOs aiming to expand into broader commercial roles, proving that in hospitality, where there’s a Wyndham, there’s a way.

Podcast: Play in new window | Download