How P&G’s AI Factory is Powering Scalable Digital Transformation with CIO Seth Cohen

May 22, 2025

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About the Guest

Seth Cohen

Chief Information Officer at Procter & Gamble (P&G)

Seth Cohen is the Chief Information Officer at Procter & Gamble (P&G), responsible for elevating the company’s digital transformation strategy to improve the consumer experience and deliver business growth. He is a vocal advocate for leveraging cutting-edge technologies to advance both retail innovation and internal operational excellence. Known for his ability to build world-class IT organizations, Cohen has a consistent track record of developing top digital talent into future industry leaders. Cohen brings over three decades of experience in the consumer goods and retail sectors. Before joining P&G, he served as CIO at PepsiCo, where he oversaw digital capabilities across the full value chain. Prior to that, he led global IT transformation as the CIO of Reckitt Benckiser Group (RB), driving large-scale system deployments, upgrades, and integrations.

Episode Overview

“We start with capability, not technology.”

Seth Cohen, Chief Information Officer of $84B consumer goods leader Procter & Gamble, joins Peter High on Technovation to share how P&G is transforming through data-driven innovation, a robust AI factory, and end-to-end supply chain visibility.

Seth, who previously held CIO roles at PepsiCo and Reckitt Benckiser, unpacks P&G’s digital flywheel from freeing siloed data and scaling AI use cases to upskilling IT talent and building a quantum-ready future. He also explains how the Pampers Club app connects consumer insights with factory-level data, and why agentic AI could make dashboards obsolete.

Key topics include: