Board Level CIO | episode 714

Driving Legendary Customer Service Through Technology with Tractor Supply Executive Rob Mills

Rob Mills is the Executive Vice President, Chief Technology, Digital Commerce, and Strategy Officer of Tractor Supply Company, a role he's held since August 2018. Tractor Supply Company is a retailer of products that earns roughly $13 billion in annual revenue and focuses on home improvement; agriculture; lawn and garden maintenance; as well as livestock, equine, and pet care. The company serves customers from across disciplines including recreational farmers and ranchers, pet owners, and landowners. In his role, Rob's responsible for leading teams and building technology platforms to support the growth of all business functions, overseeing e-commerce, and coordinating the company's long-term strategy. He previously served as Senior Vice President and Chief Information Officer from 2014 to 2018, and prior to that was the Chief Information Officer of Ulta Beauty. November 10, 2022

714: Rob discusses how he is leveraging technology to improve customer and employee experiences, build a closer connection between them, and improve overall operational efficiencies. He describes the three verticals under his purview; technology, digital commerce, and strategy; why it makes sense to combine them under one role, and how he fosters cross-functional team culture to drive customer experience improvements. Rob shares perspectives from his experience across the retail industry, the insights he has drawn from across the different segments in retail, and how it has led to securing a board-level position in his career. Finally, he looks ahead at trends in data and artificial intelligence and reflects on the keys to his career success.

Also available on YouTube:

The World Class IT principles in yellow were the focus of this interview

  • 01 1- People
  • 02 2- Infrastructure
  • 03 3- Project and Portfolio Management
  • 04 4- IT & Business Partnership
  • 05 5- External Partnerships

From strategy to implementation

We create actionable solutions. Want to know how?
IT Support by SADOSSecure, Fast Hosting for WordPress