From Print to Digital Media: The Evolution of Publishing Powerhouse Condé Nast with Chief Product & Technology Officer Sanjay Bhakta
Sanjay Bhakta is the Chief Product & Technology Officer of Condé Nast, a 104-year-old media company that started as a magazine publisher and has increasingly become a digital organization with a majority of the company's multiple billions of dollars in annual revenue coming from digital sources. The company's iconic brands include The New Yorker, Wired, Architectural Digest, Vogue, Vanity Fair, and Bon Appetit. In his role, Sanjay is an architect of the company's emphasis on digital. He is the first to hold the combined Product and Technology role, one he's had for nearly four years, and he's the first to centralize his part of the company into a single team. January 15, 2024837: The media and publishing industry has undergone a massive evolution over the years as more and more readers prefer a digital experience. To talk about this shift in customer expectations towards digital, Sanjay Bhakta, Chief Product & Technology Officer at Condé Nast, joins Peter High on the broadcast and speaks about the company’s digital-first strategy. He begins with an overview of his role that combines product and technology and explains the rationale behind having a single executive focused on both. He shares his insights on centralizing the IT function across his global team, building offshore capabilities like the Condé Nast Technology Lab in India, and his transition from traditional IT to broader engineering responsibilities. Finally, Sanjay talks about the trends on his radar for the coming years, the ethics behind generative AI in media, and his reflections from across his career.
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"What we have realized is that even though the audience is different, the kind of content we produce is different, the experience generally that most of the brands want is roughly the same."The World Class IT principles in yellow were the focus of this interview
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